Partner with us
Promote your business, service, or event to our community of over 14,000 yoga teachers and yoga enthusiasts.
We send monthly newsletters highlighting news, events, articles, and special features related to the yoga profession. Advertising from like-minded organisations who align with our readers is welcomed.
2024 Advertising & Media Kit
Ignite your business, Expand your reach.
Yoga Australia is the industry-leading peak body for Yoga in Australia.
With 4k+ active members and 9k+ monthly website visitors, and an engaged database of 14k+ subscribers, advertising with Yoga Australia provides a unique opportunity for businesses, brands and yoga professionals to extend their reach to our National audience.
Your Brand, Our Audience.
Placing your brand, event, product or business in front of an aligned audience has never been easier with our actively engaged subscriber database. With above-average open rates and click rates, we offer advertising opportunities across two types of e-Newsletters send to our targeted audience segments.
Email Subscribers
Industry Average (Health & Fitness) 2022
Open Rate 21.48%, Click Rate 2.69%
Source: https://mailchimp.com/en-au/resources/email-marketing-benchmarks/
| E- NEWSLETTERS | FREQUENCY | AUDIENCE | AUDIENCE SIZE | AVERAGE OPEN RATE | AVERAGE CLICK RATE (CTR) |
| Members | Monthly | Registered teachers, training providers, retired teachers, teachers in training (students) | 4,000+ | 60.86% | 7.05% |
| Events | Monthly | Both members and website subscribers (non-members) | 14,000+ | 43.91% | 3.08% |
Open & Click rate averages calculated across 3 most recent campaigns delivered (effective November 2023)
Advertising Rates & Packages
To discuss your options or make a booking, please email our team – advertising@yogaaustralia.org.au
Costs below are all in AUD and exclude 10% GST.
| AD TYPE | LOCATION | ARTWORK SPECIFICATIONS | RATE (PER AD)* |
| Feature With You In Mind | Events or Members eDM | Image Ratio: 1:1 Square 600px x 600px Images are cropped to circle as shown below. Word Limit: 250 characters URL (link to webpage) | $240 (option available to members only) |
| Email Banner | Events or Members eDM | Horizontal Banner 700px x 100px URL (link to webpage) | $500 non-member |
| Sponsored Article | Website/ eDM. Feature your product/ service at the bottom of a YA written article. (ie. yoga mat business featured in article about choosing yoga mats for your studio) | Logo placement. URL (link to webpage) Description text between 150- 200 words) | $500 non-member |
| Sponsor at Events/ Conferences | Various digital platforms including social media and website. | High Res Logo. URL (link to webpage) Business summary, word limit: 70 words. | From $1500 |
Placements & Specifications
Please use the below specifications for your artwork.
With You in Mind Feature/ Email Banner
Article Sponsor
Features at the bottom of a Yoga Australia written article that relates to your product/service.
WHAT TO SUPPLY
- Logo
- URL (link to webpage)
- Text between 150-200 words
Event Sponsor
WHAT TO SUPPLY
- Logo
- URL (link to webpage)
- Short Description
- Social media account links
