Welcome to this short course on marketing a yoga studio! In this course, we focus on the core goals of a successful marketing strategy: building brand awareness, attracting and retaining students, promoting your studio’s unique offerings, and showcasing your expertise. You’ll learn how to consider key metrics like customer acquisition cost and customer value to guide your marketing spend effectively. We’ll also explore the full marketing cycle, from creating awareness to fostering advocacy, and introduce practical tactics to help influence student buying decisions. These include:
- Customer Buying Considerations
- Website Marketing
- Google My Business
- SEO
- Choosing Social Media Platforms and
- Email Marketing
About the Facilitator
Smith Brothers Media (SBM) is a dynamic, Melbourne-based digital marketing agency specialising in innovative strategies that drive business growth and engagement. SBM partners with clients across diverse industries to elevate their online presence. Combining creativity with data-driven insights, the team crafts bespoke strategies designed to connect brands with their target audiences.