2026 Advertising & Media Kit

Ignite your business, Expand your reach.

Promote your business, service, or event to our community of over 14,000 yoga teachers and yoga enthusiasts.

We send monthly newsletters highlighting news, events, articles, and special features related to the yoga profession. Advertising from like-minded organisations who align with our readers is welcomed.

Yoga Australia is the industry-leading peak body for Yoga in Australia.

With 3k+ active members and 9k+ monthly website visitors, and an engaged database of 14k+ subscribers, advertising with Yoga Australia provides a unique opportunity for businesses, brands and yoga professionals to extend their reach to our National audience.

Your Brand, Our Audience.

Placing your brand, event, product or business in front of an aligned audience has never been easier with our actively engaged subscriber database. With above-average open rates and click rates, we offer advertising opportunities across two types of e-Newsletters send to our targeted audience segments.

Email Subscribers

eNews	Frequency	Audience	Avg Open Rate	Avg Click Rate
Members	Once every 2 months (Jan, Mar, May, July, Sept, Nov)	Members (approx 3k)	71.5%	9.3%
Events	Once every 2 months (Feb, April, June, Aug, Oct, Dec)	Members + subscribers (approx 14k)	47.5%	2.7%

Health & Fitness Industry Average 2024: Open Rate 37.07%, Click Rate 1.87%

Advertising Rates & Packages

To discuss your options or make a booking, please email our team – [email protected]

Costs below are all in AUD and exclude 10% GST.

AD TYPE	PURPOSE	ARTWORK SPECIFICATIONS	PRICE (PER AD)*
With You In Mind eDM	Promote a YA registered course, or upcoming retreat, event or workshop.	Image/Logo Ratio 1:1 (Square) 600px x 600px High Resolution Text: 250 Characters	$350 (Members only)
(optional extra) Social Media Story Instagram + Facebook	Further promotion of above, only available in conjunction with Ad purchase of WYIM.	Image/Logo Ratio 1:1 (Square) 600px x 600px High Resolution Text: 80 Characters Includes a clickable link, the same URL as the WYIM Ad link	$190 (Members only)
Content Sponsorship eDM, Social + Website	Share content co-written with YA, promoting your expertise in a particular field, product or service.	Created content for YA only. Approx 1000 words. CTA (such as banner with click- through to your website/online.	$1800 Non-Members + Members
Banner eDM	Visual digital banner ad including photo, link and brief text about offering.	Horizontal Banner 600px x 300px URL	$800 Members $980 Non- Members
Book Review or Interview  eDM + Website	Promote/launch book	Cover image + Author headshot (1:1 square) Author bio (70 words) Book description (150-200 words) CTA to book purchase	$850 Non-member $650 Member